How to Add a DBA to an LLC

A DBA is an alternate business name that you register at either the local or state level, depending on your location.

Also known as a fictitious name or trade name, a DBA allows a business to operate under a name other than its legally registered name. For example, if your LLC operates as "Jane's T-Shirts" but you want to begin selling footwear, you could register a DBA such as "Jane's Shoes."

Registering a DBA does not create a new legal entity, nor does it affect how your business is taxed. It simply allows your business to legally use an additional name.

If you operate as a sole proprietorship or partnership, you are generally required to conduct business under your legal name unless you register a DBA. In most states, DBA registration is handled at the county or municipal level, though some states require filing at the state level.

Why Should You Choose a DBA?

A DBA is not a business entity and does not provide liability protection. When operating under a DBA, there is no legal separation between the business and its owner. As a result, business owners remain personally responsible for business debts and obligations.

Unlike an LLC or corporate name, a DBA usually does not provide exclusive rights to the name. In some states, multiple businesses are allowed to register and use the same DBA. Because of this, it is important to review your state's naming laws before filing.

Even though a DBA does not offer liability protection, there are several practical reasons to use one. A well-chosen DBA can be more appealing or marketable than your official LLC name, which may help attract customers.

Additionally, if your LLC plans to offer multiple product lines or services, a DBA allows you to create distinct brand identities while operating under a single legal business entity.

How to Add a DBA Name to Your LLC

Adding a DBA to an LLC is generally a simple process, although requirements vary by state, county, city, and business structure. You should visit your state and local government websites to review specific rules and filing instructions.

In most cases, the cost to register a DBA is under $100, and many jurisdictions allow online filing.

Some states require business owners to publish a notice in a local newspaper announcing their intent to use a DBA. This public notice requirement helps inform the community and prevent name confusion. Before filing, you should also search existing business name databases to confirm that your desired DBA is not already in use. Most state websites provide name-search tools for this purpose.

In certain states, DBA registrations must be renewed periodically. Be sure to track renewal deadlines and comply with ongoing requirements to keep your DBA active and valid.

Key Takeaways

• A DBA allows your LLC to operate under an alternate name without forming a new legal entity
• DBAs do not provide liability protection or exclusive naming rights in most states
• Registration costs are typically under $100 and can often be done online
• Some states require publishing a public notice in a local newspaper
• Always check if your desired DBA is available before filing
• DBA registrations may need to be renewed periodically depending on your state